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What Is Digital Marketing?
What is Digital marketing?
Digital marketing or digital branding is an essential element of modern marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and service.
It is combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and games. It has expanded to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS). The expansion to non-Internet channels separates digital branding from online marketing.
Importance of Digital Marketing/Digital Branding:
- Digital marketing enables businesses to reach its targeted people and people prefer that businesses reach them.
- It uses the power of Segmentation, Automation & Personalization to ensure the demand for products and services.
- Digital branding or marketing integrates marketing with mobile technology.
- It keeps the business relevant to online through a user- friendly website or SEO.
- It aligns with how people today shop as most of the people consider online reviews an important part of their buying decisions.
- Digital branding helps small businesses to compete in the market with a much smaller advertising budget.
- It allows businesses to find new markets and trade globally at a low cost.
- It increases brand loyalty and online sales volume.
So, we can conclude that if you want to place your products and services in the targeted market and want to survive for a long time then, digital branding or marketing can be used as an unbeatable marketing tool.
When in this modern time everything has become technology based so to do the best business and make profit out of this, businesses should make the proper use of online, digital media and non-Internet platforms to achieve their goals and it is only possible through digital marketing.